How Glitch Increased Conversions by 78% While Reducing Cost per Acquisition
Over the past six months, we’ve been quietly running a rigorous comparison across thousands of Google Search campaigns to answer a simple question:
Does Glitch materially outperform standard campaign management under real market conditions?
The answer is yes… and not by a small margin.
By comparing the same set of campaigns across two fixed time windows, we can clearly see how Glitch changes outcomes on efficiency, revenue, and long-term performance.
The Analysis
We compared performance across two cohorts:
- Glitch campaigns: 189 campaigns actively optimised using Glitch
- Non-Glitch campaigns: 2,245 comparable search campaigns not using Glitch
Time windows compared:
- First 6 weeks post Glitch launch: July–August 2025
- Most recent 6 weeks: December 2025–January 2026
All cohorts were held constant, with results aggregated at campaign level.
The Results at a Glance
| Metric | Glitch Campaigns | Non-Glitch Campaigns | Net Glitch Advantage |
|---|---|---|---|
| Clicks | +113.6% | +3.8% | +109.8 pp |
| Conversions | +77.5% | -19.0% | +96.5 pp |
| Conversion Value | +453.5% | -5.0% | +458.5 pp |
| Avg. CPC | -23.2% | -12.2% | -11.0 pp |
| CPA | -7.5% | +12.5% | -20.0 pp |
| ROAS | +237% | +4% | +233 pp |
What This Tells Us
1. Glitch Improves Efficiency. Not Just Scale.
Glitch campaigns more than doubled clicks (+114%), while simultaneously:
- Reducing average CPC by 23%
- Lowering cost per acquisition by 7.5%
This matters. Growth driven by uncontrolled spend is fragile. Growth driven by better decision-making compounds.
Glitch’s performance gains come from optimisation quality. Not brute-force budget increases.
2. The Control Group Stagnates While Glitch Accelerates
Over the same period:
- Non-Glitch campaigns saw conversions fall by 19%
- CPA worsened by 12.5%
- Conversion value declined
These campaigns were exposed to the same market conditions, competition, and seasonality.
The difference isn’t macro.
The difference is Glitch.
3. Revenue Impact Compounds Over Time
The most important result isn’t clicks. It’s revenue.
- Conversion value increased by 453%
- ROAS improved by 237%
This demonstrates a critical advantage of AI-led optimisation. Why?
The system gets better as it learns.
As Glitch ingests performance data, it reallocates spend more intelligently, prioritises high-intent signals, and compounds gains over time.
Why This Matters for B2B Teams
Most B2B teams don’t struggle because they lack tools.
They struggle because paid acquisition has become too complex to manage manually.
Glitch acts as an AI marketing agent. Continuously optimising search performance so growth teams can focus on:
- Strategy
- Messaging
- Revenue
Not spreadsheet gymnastics.
The Bottom Line
Campaigns using Glitch grew conversions by 78% while reducing cost per conversion. Mon-Glitch campaigns declined.
This isn’t a one-off test.
It’s repeatable, measurable performance and we’re just getting started.
If you’d like to see how Glitch performs on your campaigns, we’d love to show you. Sign up today.