About us
Aisling Browne
CEO
Ireland
Rory O'Farrell
Head of Growth
Ireland
Dave Kearney
Head of Product
Ireland
Jeff Butalid
Ad Strategy Specialist
Singapore
Raven Mag-Alasin
AdOps Specialist
Singapore
Dave Pacinio
Attribution Tracking Specialist
Singapore
Vanessa Paquiabas
Google Ads Specialist
Singapore
Lais Bhering
AdOps Specialist
Brazil
Jose Meza
AdOps Specialist
Colombia
Our story
The beginning
We founded Glitch to build a product - an AI tool you could use to run Google and Meta ads yourself.
What we learned was that the companies we worked with, especially the ones without in-house AdOps expertise, did not want a tool.
They wanted high quality campaigns run for them, with excellent communication, at a price that works for a small business.
So we pivoted.
The now
Today, we're growing successfully as a specialist paid advertising agency that uses our own self-learning AI tools combined with millions of data points to deliver high quality campaigns cost efficiently.
What we offer to you is the best of both worlds: the speed and efficiency of AI, with a real person working to interpret the data and apply it accurately to your exact business needs.
The future
We believe the future is human led, AI assisted.
Strategy and accountability remain with one of our AdOps specialists, who owns your account and is pictured above.
We continue to let the AI do what it is good at: researching and synthesizing data, but its work is always approved by someone with a deep understanding of your business and the factors that will help it succeed. This is how we believe the future will unfold.
What makes us different
PERSONAL TOUCH
We hire highly experienced account strategists who know how to get results from paid ads and combine them with powerful, bespoke AI tools so they get to spend more time focused on strategy and working with you.
A named strategist on your account
DEEPER UNDERSTANDING
When we work with you, we automatically scrape your website, research your competitors and analyse your Google Ads account history within minutes of you giving us permission. The outputs are shared with both you and your strategist.
The plan fits your business
BEST PRACTICE
We combine your entire online presence with our best practices playbook and millions of training data points to generate high performing campaigns that our experienced team then manually approve before deploying.
The same standard on every campaign
SELF IMPROVING
Every conversion feeds back into bidding and targeting, so the platforms spend more where it worked and less where it did not. Wins get repeated. Waste gets cut.
Wins repeated, waste cut