Client Results: Real Accounts, Real Numbers | Glitch

Results

Customer Success Stories.

Real businesses achieve exceptional results with Glitch. See how we are transforming paid ads performance across industries.

Behind the curtain

Eight client wins. One month.

Eight Glitch accounts, anonymised: Google Ads, September 2026 against the previous 30 days.

Print and design businessIrelandLocal services

Twice the conversions. Same budget.

Conversions290up 115%
Cost per conversion€5.8852% lower
Return7.3xon ad spend

Client names withheld. Figures from each account's Google Ads, September 2026 against the previous 30 days.

Loyalty Platform

Delivering results efficiently.

Squid Loyalty had long struggled with inconsistent performance on Google Ads. Until they relaunched using Glitch AI on 1 April 2025.

The results were immediate and outstanding: CTR improved by 8% compared to previous campaigns. Conversion rates surged by 73% within the same markets.

The dramatic uplift extended beyond the numbers. The user experience improved significantly, with Squid Loyalty's team finding the new Glitch-powered system intuitive, straightforward, and far easier to use. Campaign launches became faster and ongoing optimisation simpler.

Squid Loyalty's early success highlights how Glitch delivers not only exceptional technical performance, but also a world class user experience enabling B2B marketing teams to move faster, convert more, and scale with greater confidence.

+73%
Conversion Rate
+8%
CTR Improvement
Day 1
Immediate Results
UX
Enhanced Experience
“The user interface is incredibly impressive and simple to use. The difference between the previous version and now is like night and day.”
Isaac Anthony
Isaac Anthony
Head of Performance Marketing at Squid Loyalty
Digital Agency

Improving the quality and relevance of lead conversions.

When Mango Media partnered with Glitch in October 2024, they were cautiously investing €800 per month in paid search. Founder Sean Nolan recognised the potential of the channel but did not fully understand how to leverage it effectively. Since partnering with Glitch, Sean has seen significant, consistent improvements, with further gains each month as new features and updates are rolled out across the Glitch platform.

By February 2025, after adopting a newly optimised campaign structure through Glitch, Mango Media achieved a 9.14% increase in CTR and a 15% reduction in average CPC. Most importantly, the quality of inbound leads surged, generating so much momentum that Mango Media had to begin hiring new staff to manage the growth.

Confidence in Glitch's performance led Mango Media to scale their ad spend to €3,000 per month. Approximately four times their original investment, clearly signalling their trust in the platform's ability to drive business success.

Mango Media's journey shows how Glitch turns search advertising into a high-performance growth engine, enabling businesses to scale quickly, sustainably, and without reliance on external agencies.

4x
Ad Spend Increase
+9.14%
CTR Improvement
-15%
CPC Reduction
€3k/mo
Current Spend
“Glitch has transformed our business. Google Search campaigns are now our main channel for acquiring new clients, and we could not be happier with the overall performance.”
Sean Nolan
Sean Nolan
Founder at Mango Media
B2B / Enterprise Sales

We Are Riley

Expanding into new markets with confidence.

Ellen Kilgallon manages B2B Marketing for Riley, a period care company that believes period care should be treated exactly like toilet paper: readily available in every bathroom.

As Riley looked to expand into new markets, they needed support in getting in front of the right people and increasing their visibility to ultimately generate more sales-qualified leads.

Riley launched their Google Ads campaigns with Glitch on 18 July 2025. Despite being live for only 14 days in July, they generated 5 sales-qualified leads (SQLs) with 2 deals closing. This early momentum continued throughout Q3 2025.

The results have been consistently strong: 8 SQLs in August and 5 SQLs in September, all direct enquiries demonstrating the quality of leads generated. With 18 total SQLs across the quarter and 2 deals already closed, Riley's partnership with Glitch has delivered measurable business impact.

The process has been incredibly straightforward, with the Glitch team being hands-on and proactive throughout the engagement. Ellen is looking forward to seeing how this partnership continues to grow and bring in new business for Riley as they work to make period care universally accessible.

18
Total SQLs
2
Deals Closed
5
July SQLs
100%
Direct Enquiries

Metrics for Q3 2025

“I've been working with Glitch for just three weeks, and we've already seen a significant improvement in both the quality and quantity of our leads. The process has been incredibly straightforward, and the team is hands-on and proactive. I'd highly recommend Glitch to anyone looking to level up their Google Ads performance without having to invest a huge amount of time.”
Ellen Kilgallon
Ellen Kilgallon
B2B Marketing Manager at We Are Riley
Compliance Operating System

Open Forest

Entering a competitive market, and winning on precision.

The Challenge

When Open Forest partnered with Glitch in July 2025, they were entering the Irish market with established competitors and no prior search advertising history. Without existing data to draw on, the priority was to build carefully, validating Google Search as a lead channel and establishing the right foundations before scaling investment.

What We Did

Glitch built the account from the ground up with precision targeting from day one, ensuring every euro of early spend generated the data needed to optimise effectively. As performance signals matured, campaigns were refined and expanded, shifting from validation to scaling only once the unit economics were clearly working.

The Outcome

Between January and March 2026, the results were decisive. Conversion rate rose from 0.57% to 45.44%, a reflection of how well-calibrated targeting, combined with a properly structured account, drives outsized returns as campaigns reach maturity. Cost per lead fell by 96%, from €505.09 to €17.69. With the economics proven, Open Forest scaled their investment with confidence, generating significant conversion value and establishing a strong, repeatable lead engine.

45.44%
Conversion Rate
Up from 0.57% at launch
96%
Reduction in CPA
€505 → €17.69 per lead
96x
Conv. Value Growth
From launch to Q1 2026
3x+
Investment Scaled
On proven unit economics

Metrics compared: 22 July – 22 September 2025 vs. 22 January – 20 March 2026