FAQ
What the service covers, what it costs, who owns the account, and what happens if you leave.
We plan, build, run and report on your paid advertising across Google and Meta. You approve the plan once, then read a monthly report. The work in between is ours.
Google, across search and shopping, and Meta, across Facebook and Instagram. Both are included at the same price, and the split between them is part of the plan you approve.
Yes. Ad copy, creative direction and the landing page advice that goes with them. If your site is the reason the ads are not converting, we will say so.
Days rather than quarters. The audit and the plan take a few days between us, and the build itself is the part we have made fast.
Most of them. We say no to accounts where the maths does not work, which is usually a margin problem rather than an industry one. The audit tells us which you are.
Self-serve access exists and is not the business we are selling here. If you want to run your own ads with our tooling behind you, email info@glitchads.ai and we will tell you whether it fits.
Partner and white label arrangements exist for agencies who want the platform behind their own service. The commercial terms are being finalised, so rather than publish a number we have not signed, talk to us and we will show you where it stands.
It depends on what the audit finds, but the usual shape is a brand campaign to hold your own name, a prospecting campaign to reach people who have not heard of you, and a competitor campaign against the names you lose to. High performance, ideal customer profile and location campaigns come in where the account supports them.
Before anything is built we look at who is bidding on your market, what they are saying and where they are pointing the traffic. It informs the plan you approve, and you get to see it rather than take our word for it.
€499 a month, flat, up to €10,000 a month in ad spend. No percentage taken from your ad spend. Month by month rolling contract. You own your ad account and everything in it.
No. And new clients can claim their first month free.
The fee changes to a published number. €999 between €10,000 and €20,000, €1,999 between €20,000 and €50,000, and above that we quote once we have seen the accounts.
The fee is the same. Below roughly €1,000 a month in ad spend the maths gets thin, and we will say so on the audit rather than sign you up.
No. You pay the platforms directly from your own account, and our fee is flat and separate. We have no reason to push your budget up.
Enough for the platforms to learn, which in most markets means around €1,000 a month upwards. The audit gives you a number for your market rather than a rule of thumb.
It is the wiring that tells Google and Meta which clicks turned into a lead or a sale. Without it the platforms optimise against a guess, because they are being told nothing about what happened after the click.
Yes. We require it in place before we run your ads, because everything we do afterwards is judged on it. If yours is missing or you are not sure it is right, we implement it for you, priced separately from the €499.
A live view of the account whenever you want it, showing the same spend, leads and cost per lead your strategist works from. Reports are generated on demand, and there is scheduled time with your strategist for the questions a dashboard cannot answer.
Leads and what each one costs you, then what share of them turn into customers. Clicks and impressions explain those two, but on their own they are not the result you are buying.
Often, and it is worth doing: once we can see which leads closed, the platforms can optimise towards the ones that make you money rather than the ones that fill in forms. Tell us what you use and we will tell you what is possible, at info@glitchads.ai.
Yours. We work inside your account, so if we part company you keep every campaign, every conversion and every day of history.
It is month by month, with no minimum term. We would rather earn the next month than hold you to a contract for it.
Whenever you want. You get a live view of the account and the results, and the monthly report explains what changed in plain words.
One named strategist, who knows your business and answers your email. Our AI does the volume work behind them. AI generated. Human approved.
You will hear it from us first, with what we think caused it and what we are doing. A drop you find before we do is a failure on our side.
An hour to get started, then roughly twenty minutes a month to read the report. More if you want it, and you are welcome to it.
Access to your ad account, whatever you know about your best customers, and a straight answer on your margins. That last one shapes everything.
Advice on them is. For campaigns we run we will tell you exactly what needs to change, and if the page is the reason the ads are not converting we will say so. Building and hosting a bespoke one is priced separately from the €499.
Tell us, and we hand back a clean account with everything in it. There is nothing to unwind because it was yours the whole time.