Real businesses achieving exceptional results with Glitch. See how we're transforming Google Ads performance across industries.
"Glitch has transformed our business — Google Search campaigns are now our main channel for acquiring new clients, and we could not be happier with the overall performance."
When Mango Media partnered with Glitch in October 2024, they were cautiously investing $800 per month in paid search. Founder Sean Nolan recognised the potential of the channel but did not fully understand how to leverage it effectively. Since partnering with Glitch, Sean has seen significant, consistent improvements — with further gains each month as new features and updates are rolled out across the Glitch platform.
By February 2025, after adopting a newly optimised campaign structure through Glitch, Mango Media achieved a 9.14% increase in CTR and a 15% reduction in average CPC. Most importantly, the quality of inbound leads surged, generating so much momentum that Mango Media had to begin hiring new staff to manage the growth.
Confidence in Glitch's performance led Mango Media to scale their ad spend to $3,000 per month. Approximately four times their original investment, clearly signalling their trust in the platform's ability to drive business success.
Mango Media's journey shows how Glitch turns search advertising into a high-performance growth engine, enabling businesses to scale quickly, sustainably, and without reliance on external agencies.
Squid Loyalty had long struggled with inconsistent performance on Google Ads. Until they relaunched using Glitch AI on 1 April 2025.
The results were immediate and outstanding: CTR improved by 8% compared to previous campaigns. Conversion rates surged by 73% within the same markets.
The dramatic uplift extended beyond the numbers. The user experience improved significantly, with Squid Loyalty's team finding the new Glitch-powered system intuitive, seamless, and far easier to use. Campaign launches became faster and ongoing optimisation simpler.
Squid Loyalty's early success highlights how Glitch delivers not only exceptional technical performance, but also a world class user experience enabling B2B marketing teams to move faster, convert more, and scale with greater confidence.
"The user interface is incredibly impressive and simple to use — the difference between the previous version and now is like night and day."
"I've been working with Glitch for just three weeks, and we've already seen a significant improvement in both the quality and quantity of our leads. The process has been incredibly straightforward, and the team is hands-on and proactive. I'd highly recommend Glitch to anyone looking to level up their Google Ads performance without having to invest a huge amount of time."
Ellen Kilgallon manages B2B Marketing for Riley, a period care company that believes period care should be treated exactly like toilet paper — readily available in every bathroom.
As Riley looked to expand into new markets, they needed support in getting in front of the right people and increasing their visibility to ultimately generate more sales-qualified leads.
Riley launched their Google Ads campaigns with Glitch on 18th July 2025. Despite being live for only 14 days in July, they generated 5 Sales Qualified Leads (SQLs) with 2 deals closing. This early momentum continued throughout Q3 2025.
The results have been consistently strong: 8 SQLs in August and 5 SQLs in September — all direct enquiries demonstrating the quality of leads generated. With 18 total SQLs across the quarter and 2 deals already closed, Riley's partnership with Glitch has delivered measurable business impact.
The process has been incredibly straightforward, with the Glitch team being hands-on and proactive throughout the engagement. Ellen is looking forward to seeing how this partnership continues to grow and bring in new business for Riley as they work to make period care universally accessible.
When Open Forest partnered with Glitch in July 2025, they were entering the Irish market with established competitors and no prior search advertising history. Without existing data to draw on, the priority was to build carefully — validating Google Search as a lead channel and establishing the right foundations before scaling investment.
Glitch built the account from the ground up with precision targeting from day one, ensuring every euro of early spend generated the data needed to optimise effectively. As performance signals matured, campaigns were refined and expanded — shifting from validation to scaling only once the unit economics were clearly working.
Between January and March 2026, the results were decisive. Conversion rate rose from 0.57% to 45.44% — a reflection of how well-calibrated targeting, combined with a properly structured account, drives outsized returns as campaigns reach maturity. Cost per lead fell by 96%, from €505.09 to €17.69. With the economics proven, Open Forest scaled their investment with confidence, generating significant conversion value and establishing a strong, repeatable lead engine.
Metrics compared: 22 July – 22 September 2025 vs. 22 January – 20 March 2026
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